As Lead Designer at SG Group, the hospitality company behind award-winning venues Speak Low, The SG Club and Sober Company, which all have been ranked among Asia's and the World's 50 Best Bars, I worked in-house with the marketing team to develop campaigns assets across print, digital, and merchandise. My responsibilities spanned concept development through to production, and create cohesive visual narratives for seasonal campaigns and events. This included special menus, illustrated event posters, branded print activations (yeah we even made bingo cards and matchboxes), and digital content for social media. Each campaign required balancing the distinct personalities of the bar and bilingual content across Chinese and English audiences.